April 5 2012

Poorly written product descriptions

by Barbie in Business Writing

With more and more people relying on online shopping for all of their needs, well-written retail websites are increasingly important for businesses. Unfortunately, many businesses don’t make much of an effort when it comes to writing product descriptions. Without the ability to see the product before ordering, consumers want effective product descriptions that offer specific information in a clear, error-free manner.

You can find bad product descriptions all over the web. Here’s one example we caught this week, with our markups in red:

Well-written product descriptions can increase sales. We can help! Contact us about our web-writing services!