February 1 2011

Business website don’ts

by Barbie in Web Writing

I have been auditing travel articles for a client, making sure the content is current and up to the client’s standards. As I audited 400 articles in January alone, I have had to navigate through thousands of business websites, some of which are downright bad. In fact, a couple were so bad that I had to capture the errors.

First, I came across a website for an RV park that inexplicably uses a mascot named “Boo Boo Kitty” to walk the readers through the website text. The website did make me laugh out loud, but it’s hardly professional.

Next, I noticed a typo-ridden pet policy on a national hotel chain’s website. Text this sloppy is simply lazy and unprofessional.

So, what’s the lesson here? Value your business’ website text. Focus on crisp, engaging, and professional language that readers can easily understand. Avoid gimmicks like Boo Boo Kitty, and proofread. Or, have us do it for you!