September 1 2014

A win for Twitter editors

by Barbie in In the News, Web Writing

On Saturday night, in the midst of college football kickoff weekend, ESPN posted this question on its Twitter feed:

Yikes. We quickly saved the image, knowing it wouldn’t last long. Within minutes, dozens of Twitter users noted the improper use of “it’s,” along with the unnecessary “following.”

ESPN quickly deleted the photo and added a new one:

Hopefully next week’s trivia question will go through a copy editor before being tweeted to millions of fans.