December 18 2017

2017 writing recap

by Barbie in Company News, Web Writing

The Carpenter Doc business model has certainly expanded since its launch in 2008.  Since then, I’ve discovered a variety of writing opportunities on the web. What began as writing informational articles for sites like and has evolved into serving as a content writer and retail copywriter for a variety of notable, long-term clients.

Here are just a few of the writing tasks we tackled in 2017:

  • Product description writing: When you’re shopping online, chances are you want details on what you’re buying. Product descriptions give specific insight into the product, explaining its uses, dimensions, and features. I developed tens of thousands of product descriptions for several retail clients, including Hayneedle and REI.
  • Category page content: Your search for a specific product on any retail website takes you to a category page, where a collection of similar items are organized. Often, these pages feature content that explains how to use the products, differentiates between products, and offers shopping tips. This year, I developed category page content for Shutterfly, StubHub, Lumens, Wayfair, and Joss and Main.
  • Blog posts: Blogs are another way retailers can engage with customers over the web. I worked with Uber, ServiceMaster, and Merry Maids to develop interesting and relevant blog posts that targeted their consumer demographics.

These are just a few of the examples of writing work completed in 2017. Several of these projects will continue into 2018, and I have already committed to two new long-term projects with popular retailers and hotel chains.

For more information about content writing and retail copywriting services, contact Barbie today!